Black Friday Sales & Strategy: How We’re Prepping, Bundling, and Selling Out the Season

Black Friday has a way of sneaking up on us — even when we know it’s coming. Each year, it feels like we just wrapped up summer markets and suddenly the biggest sales weekend of the year is right around the corner. But this time, we’re not winging it. We’re going in with a plan — one that blends preparation, creativity, and calm confidence.

For those of us running charcuterie & cottage food businesses, Black Friday isn’t just about discounts. It’s about visibility, connection, and creating experiences people actually want to buy into. Food gifts are emotional — they’re shared, gifted, and remembered. So, instead of competing with the noise of massive sales, we’re focusing on value, presentation, and service that stand out.

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🎁 Step One: Prepping Our Giftable Lineup

Our goal this season is simple: make products that move fast but still feel special. We’re focusing on small-batch, ready-to-go food items that make perfect gifts — things like Holiday Host Boxes, Movie Night food Kits, and Mini Boards for Two.

These aren’t just products; they’re moments in a box. We’ve learned that people are looking for items they can grab, gift, or bring to gatherings without stress. And when we simplify the offering, we make it easier for customers to choose quickly — which boosts conversions during high-traffic weekends.

We’re also opening preorders early. By launching our Black Friday order forms a week ahead, we’re giving our regulars first dibs while capturing early revenue. Automated reminders through email and social media help us maintain momentum leading up to the big weekend.

💡 Step Two: Bundles That Encourage Repeat Buys

Bundles are one of our favorite tools for increasing both order value and loyalty. This year, we’re offering a “Buy 3, Get 1 Half Off” deal on our smaller food boards — a perfect incentive for those buying gifts for teachers, friends, or office staff.

We’re also introducing market-only specials for those visiting in person — a way to reward local customers and drive foot traffic. Creating that sense of exclusivity makes every sale feel personal and appreciated.

🧺 Step Three: Leveling Up Our Display and Packaging

After more than twenty-five markets this year, we’ve finally found our flow — but that doesn’t mean we’re stopping there. For Black Friday weekend, we’re adding special touches to our cart displays: festive signage, elevated packaging, and even a mini Charcuterie Bar setup where customers can build their own snack boxes.

That little bit of interactivity draws people in. It creates an experience — and in a crowded market, experience sells. We’ve learned that people don’t just buy what looks beautiful; they buy what feels memorable.

⚙️ Step Four: Automating the Chaos Away

Black Friday energy is high, but the pace can be overwhelming if we’re not prepared. That’s why we’re automating as much as possible.

Our Canva posts and email campaigns are already scheduled. Links to our ordering pages are embedded in every caption. Square and Stripe checkout systems are tested and ready to go. Everything runs on autopilot so we can focus on what matters — serving customers and enjoying the process.

We used to stay up late resizing graphics and responding manually to messages, but not anymore. Now, the systems do the heavy lifting so we can stay creative and present.

💬 Step Five: Shifting the Mindset — It’s a Launch, Not a Sale

The biggest change we’ve made over the years is how we think about Black Friday. It’s not about slashing prices — it’s about launching our holiday line.

When we treat it like a launch, everything changes. We plan with purpose, showcase our best products, and communicate our brand values. Every box, every ribbon, every caption tells our story — that we care about craft, community, and connection.

We’re not trying to undercut; we’re trying to stand out. That’s the energy we’re carrying into this season.

Black Friday is the kickoff to the most profitable stretch of our year. When we show up prepared — with stocked packaging, scheduled content, and clear messaging — it feels exciting instead of overwhelming.

If you’re still piecing together your plan, here’s our quick-start checklist:

• Finalize your menu and price list

• Create bundles or limited-edition boxes

• Schedule your posts and emails in advance

• Restock your packaging and prep your POS systems

• Show up online and in person — consistently

We’re all learning together, and that’s the beauty of it. Each year, we get sharper, smoother, and more strategic. Let’s make this Black Friday our most profitable — and our most peaceful — one yet.

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